Hands-on Learning with Stukent Mimic Pro

Advance your skills with an in-demand digital marketing simulation platform with real-world scenarios to:

• Develop targeted content strategies
• Create and manage simulated campaigns
• Monitor and optimise key performance metrics
• Effectively manage campaign budgets

Key Programme Takeaways

• Increase ROI, customer lifetime value and firm profitability aligned with business goals
• Plan and implement search engine and social media campaigns in simulated environments
• Leverage insights from the digital marketing funnel to reach customers and enhance engagement
• Maximise reach, engagement and conversions with optimised paid campaigns
• Measure, analyse and optimise campaigns using in-demand metrics and best practices
• Build frameworks for the successful planning and execution of campaign strategies

Module 1: Marketing in the Digital World

• Digital Marketing and traditional marketing relationship and its benefits over traditional marketing
• The positioning challenge and marketing crisis
• How the 4Ps of marketing are transformed in the digital space
• Utilising digital opportunities to create value. The "long-tail" effect

Module 2: Customer in the Digital World

• How customer behavior is different in the digital domains?
• The role of peer influence in the purchase process
• What are customer networks and their use in digital marketing

Module 3: Customer Journey

• What are customer personas and how are they used in digital marketing segmentation
• Digital Marketing Funnel: What is it and how is it used?
• Customer journey

Module 4: Reaching and Engaging the Customer

• Exploring the P-O-E-M (paid, owned, earned media) framework to reach and engage customers
• How do you integrate offline with online channels and its impact on customer engagement

Module 5: Making Digital Work: Strategies for Paid Ad Campaigns

• Outlining a planning framework for paid ad campaigns
• Highlight examples to reveal key insights and ideas in PPC
• Describing the ecosystem for Google Ad campaigns
• Outline managerial decisions that need to be made in each and factors that need to be considered while making them

Module 6: Email, Display and Social Media Advertising

• Email and social media marketing strategies and their execution in Digital Marketing
• Build an engaging social media marketing strategy leveraging social listening
• Analyse digital marketing strategies of a few brands

Module 7: Strategies and Evaluation: Metrics, and ROI

• Key KPIs, branding or financial and understanding the challenges of measuring marketing ROI within organisations
• Overview of techniques related to A/B testing and split testing and how it can be applied in social media
• Understanding the trade-offs between a short-term and long term focus. How to incorporate CLV measures in ROI analysis?

Module 8: Digital Strategy and Analytics

• What are the data requirements for different platforms? How do you integrate offline with online?
• Optimising Campaigns using Data Analytics
• Data strategies for marketing

Module 9: Digital Marketing: Strategy, Planning and Execution

• Identifying and profiling competitors based on different attributes
• Content production and distribution through earned, owned, and paid media
• Launching an effective digital marketing campaign and post-campaign analysis
• Examples of successful strategy planning and execution from India and global markets

Module 10: Emerging Technologies for Digital Marketing

• New technologies and marketing transformations in digital environments
• IoT and Robotics
• The impact of artificial intelligence on the future of marketing and consumer behavior